Sterling Wins Customer Satisfaction Excellence Award for CX Innovation

Sterling has been awarded the Customer Satisfaction Excellence Award at the 5th Edition Quality Management Summit & Awards 2025 in Mumbai, a recognition presented by UBS Forums. This prestigious accolade highlights Sterling’s leadership in customer experience (CX) innovation and its continued commitment to delivering world-class service excellence across global markets.

CEO Harry Virdee emphasized that the award reflects Sterling’s sustained investment in advanced technology, people development, and high-performance operational models. With a strong focus on multilingual customer service, credit control, financial back-office processing, and order-to-cash operations, Sterling enables clients across finance, retail, telecom, healthcare, utilities, and other sectors to deliver seamless customer engagement.

Sterling’s recent expansion in India, particularly the establishment of a major CX hub in Mumbai, has further strengthened its global delivery capabilities. The company has recruited and trained hundreds of professionals within months, underscoring its long-term growth strategy in the APAC region and reinforcing its global operational network.

The award, presented in the Organization Category, was conferred based on strong performance metrics such as operational efficiency, support infrastructure, client satisfaction outcomes, and adherence to global compliance standards. Sterling maintains a 99%+ client retention rate, driven by its high-performing teams in customer service and credit control.

Looking ahead, Sterling plans to continue its expansion in India and APAC while accelerating investments in automation, analytics, and AI-driven service delivery to enhance speed, accuracy, and customer satisfaction for global clients.

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https://gritdaily.com/sterling-wins-customer-service-excellence-award-cx-innovation/