Inside Sterling’s Client-Centred Approach to Global Outsourcing

Sterling has built its reputation on a simple principle: every outsourcing solution is designed
around the client. Founded in 2007 in Kraków, Poland, the company provides multilingual
customer service, financial back-office operations, credit control, and debt recovery to more
than 1,500 clients worldwide.
Unlike competitors who standardise processes, Sterling integrates closely with each client’s
systems, ensuring precision, accountability, and high retention across sectors such as finance,
healthcare, telecom, and recruitment. Its expertise shines in complex scenarios like cross-
border debt recovery, where cultural awareness and flexible solutions are essential.
With delivery hubs across Europe and Asia, Sterling’s workforce enables seamless global
operations. Under CEO Harry Virdee, the company continues to expand across Asia-Pacific and
the Middle East, investing in automation and AI to lead the future of ethical, transparent, and

client-focused outsourcing. Sterling demonstrates how global operations can remain personal,
precise, and performance-driven — where technology meets trust.

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