Sterling's Efficient Growth: Mumbai Office and 130 Employees Onboarded in Weeks
This milestone is a strategic move designed to enhance service quality, increase scalability, and offer cost-efficient solutions, creating lasting value for our clients. With this bold step, we reaffirm our commitment to delivering excellence while positioning ourselves for future growth.
The Decision to Establish a Presence in India Was Driven by Several Key Factors
The journey to setting up an office in Mumbai was both meticulous and strategic. We explored multiple locations before selecting India as the ideal destination that aligned with our mission of providing unparalleled Customer Experience services. Sterling’s management’s prior experience working with Indian professionals has reinforced our confidence in their skill, dedication, and ability to deliver high-quality work. Collaborating with trusted partners on the ground helped us make informed decisions about office space, recruitment, and legal aspects and, most importantly, offered us the support we needed to get on our feet. In the words of our CX director, Adam Whitmarsh:
India is a very mature location when it comes to outsourcing. We needed people with 15-20 years of experience in our industry, and we found them in Mumbai.
We are not here for a short time. We are looking at long-term growth and long-term strategy. This is about setting ourselves up for success to deliver superior services to our clients.
Sterling’s Expansion to India Is More Than Just Geographical Growth
Our expansion into India is centred around two core objectives: cost efficiency and scalability. In less than four weeks, we successfully recruited 130 highly qualified professionals, demonstrating India’s capability to meet rapid hiring demands without compromising on quality.
The development is about strengthening our ability to serve clients effectively. As a well-established outsourcing hub, India allows us to enhance our capabilities and deliver even greater value. Meeting our clients’ needs is at the core of everything we do, and expanding to Mumbai allows us to improve efficiency while maintaining our high standards.
One of the Most Demanding Aspects of This Expansion Was the Speed at Which We Needed to Establish Operations
Unlike our previous expansion in Łódź, this setup required a different approach. Leveraging the expertise of trusted people familiar with the local system was instrumental in making a fully informed decision and bringing our vision to life. Recruiting and onboarding 130 professionals within four weeks required exceptional coordination, but our team’s agility and experience ensured a smooth transition. By leaning on our network, we successfully turned this challenge into an opportunity for growth and operational excellence.
Why Mumbai is Strategic Location for CX Outsourcing? Read more here.
As We Settle into Our New Location, Our First-Year Priorities Are Clear
The first few months are crucial for establishing a strong base that will determine the operation’s future. We are focused on streamlining operations and increasing the volume of work we handle for our existing clients.
The first year is about stability, setting up the office and creating a foundation for success. It’s about making sure we deliver, meet, and exceed client’s expectations.
Adam Whitmarsh, Customer Experience Director
With an enhanced service offering, we aim to bring more businesses on board to experience the benefits of our expanded capabilities. This is just the beginning, and we have ambitious plans to expand further within India and beyond, including other European countries and multilingual locations.
The Bright Future of Sterling
At Sterling, we see change as an opportunity. Our expansion into India is a testament to our commitment to innovation, efficiency, and excellence. We are excited about what lies ahead and look forward to continuing this journey with our clients at the centre of everything we do.
Want to know how Sterling’s new location can benefit your business? Contact us today to explore new opportunities together!
