New Look, Same Trust: The Sterling Rebrand is Here
We’re thrilled to announce that Sterling is undergoing an exciting transformation. Starting mid-February, we’ll be working under a fresh, modern look. This marks the first major rebrand in our almost 20-year history, and it’s an opportunity to align our identity with the progress we’ve made and the future we’re building together.
The Rebranding Reflects Sterling's Growth in Recent Years
With new Customer Experience Centres opening in Poland and India and refreshed mission and values—co-created with our clients, partners, and employees—to make sure we truly reflect who we are and where we’re headed. What better time for a glow-up?
In the words of our CEO, Harry Virdee:
This transformation is our way of showing we are committed to serving you even better. It is the first time we’ve undergone such a transformation, and it is all thanks to the support and trust of our employees, clients, and partners.
From Now on, We’ll Simply Be Known as Sterling.
While terms like “Outsourcing”, “Debt Recovery”, “Credit Management”, or “Customer Experience” will take a back seat in our branding, they still remain key to the trusted services you rely on.
Our new look results from a rebuilt communication strategy and includes not only a refined communication approach but also a sleek new logo and a fresh colour palette—featuring navy blue, white, grey, and a vibrant splash of mint—to better reflect our vision for the future.
The full reveal is still under wraps, make sure to follow our LinkedIn page for sneak peeks and updates!
Better, Brighter, Bolder – But Always Sterling
This rebrand will not change the exceptional service you’ve come to expect—it will enhance it. Our transformation is about reflecting the cohesive company culture that empowers us all to thrive together.
Stay tuned for the big reveal in mid-February!
